This article is interesting because of the global take on Facebook saturation and the eye on countries where Facebook has not yet reached the number one position. The US saturation rates are also moderatly interesting.
It starts out with a quick look at the expected user adoption rates of social networks in general. EMarketer predicts a 19.2% increase from 2011 fir 2012. The total number of anticipated users for 2012 is an incomprehensible 1.43Billion.
Eventuly social media saturation is still a long way off.
Pew Internet survey found that the use of social media by internet users rose from 61% in 2010 to 65% in 2011. Relating the number os adults who use social networking sites at least once per typical day are 61% for adults under thirty. Daily use for 50 to 64 year olds rose to 32% in 2011, up from 20% the previous year.
Of course, the article and the reports it references spent some time discussing the trend for business to use Social Media for marketing. Nearly all companies, when asked, reply that they will be increasing their investments in social media.
The article references another article that I found interesting and has great visuals and charts about how companies spend their money on internet marketing (here's the punchline, social media is a large chunk that's growing larger) The-5-Ws-of-Social-Media-Marketing-Industry-Survey-Insights-Study
A joint study by global management consulting firm Booz & Company and Buddy Media found that 96 percent of companies surveyed would be increasing their investments in social media. Advertising and promotions, PR, and customer services were listed as the main uses or benefits but other uses such as market research and recruitment were reported. (Also see "The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]" for more social media marketing trends from Social Media Examiner.)
While Facebook is "the" social network in the US and has been since 2008 when it handily dismissed MySpace, it hasn't quite conqured the whole world quite yet. The biggest hold out is China, where Facebook still isn't allowed by the government. The massive Chinese social media market is led by TencentOZone with significant slices of the pie going to TencentWeibo, SinaWeibo and Renren. The majority of China's population is predicted to have internet access by 2015.
Since it surpassed Brazil's former leading social network, Orkut, last December, there are now only 6 countries wold wide where Facebook is not yet number one.
In Russia, Vkontakte and Odnoklassniki dominate and are expanding into Eastern European countries.
Japan, South Korea, Vietnam, and Poland were the other countries listed by comScore as the territories where Facebook doesn’t command the greatest market share.
Of course, the article and the reports it references spent some time discussing the trend for business to use Social Media for marketing. Nearly all companies, when asked, reply that they will be increasing their investments in social media.
The article references another article that I found interesting and has great visuals and charts about how companies spend their money on internet marketing (here's the punchline, social media is a large chunk that's growing larger) The-5-Ws-of-Social-Media-Marketing-Industry-Survey-Insights-Study
A joint study by global management consulting firm Booz & Company and Buddy Media found that 96 percent of companies surveyed would be increasing their investments in social media. Advertising and promotions, PR, and customer services were listed as the main uses or benefits but other uses such as market research and recruitment were reported. (Also see "The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]" for more social media marketing trends from Social Media Examiner.)
While Facebook is "the" social network in the US and has been since 2008 when it handily dismissed MySpace, it hasn't quite conqured the whole world quite yet. The biggest hold out is China, where Facebook still isn't allowed by the government. The massive Chinese social media market is led by TencentOZone with significant slices of the pie going to TencentWeibo, SinaWeibo and Renren. The majority of China's population is predicted to have internet access by 2015.
Since it surpassed Brazil's former leading social network, Orkut, last December, there are now only 6 countries wold wide where Facebook is not yet number one.
In Russia, Vkontakte and Odnoklassniki dominate and are expanding into Eastern European countries.
Japan, South Korea, Vietnam, and Poland were the other countries listed by comScore as the territories where Facebook doesn’t command the greatest market share.
