Every Visitor Counts

I took the title of this post from the Beonic Website.  It's their motto and highly descriptive of their service.  They count, track and analyze visitor flow and behavior, for industries such as:
Super Markets
Retail Stores
Gaming Venues
Department Stores
Public Facilities
Shopping Centers

They're a good example of a service that retailers can purchase to help collect primary data about the customers who enter their premesis.  Their Beonic Solutions packages include the software component of their tracking and analytic system.  The major hardware required are Thermal Sensors. 

When the point-of-sale software is incorporated with the rest of hte Beonic Solutions Suite, Key Performance Indicators (KPIs) are distilled from the data and transmitted to management.  The benefits include:

Merchandising performance

Store/design performance

Sales conversion

detailed visitor trac profiling

Benchmarking against other locations

Trend analysis

Our customers use the Traffic Pro information in the follwing way
Sales conversion

> Provide in-store accountability

> Determine unrealised sales potential

> Adjust sales campaigns quickly



Sta scheduling

> Roster for peak and slow periods

> Balance sta numbers with visitor numbers for better customer service

> Reduce costly over-staffing
 

Marketing e ectiveness


> Monitor visitor traffic before and after campaigns

> Measure the success of promotions


>Redefine Marketing Strategies to increase sales conversion